Here’s a more detailed breakdown of each of these foundation brands, focusing on their standout products, key features, and why they are popular:

1. Fenty Beauty

• Popular Product: Pro Filt’r Soft Matte Longwear Foundation
• Features: Fenty Beauty revolutionized the beauty industry by launching with 40 shades (now expanded to 50) to accommodate a wide range of skin tones. It offers a soft matte finish that is long-lasting, lightweight, and buildable.
• Why It’s Popular: Fenty Beauty is known for inclusivity, ensuring that everyone can find a shade that works for them. The formula provides medium to full coverage and controls shine, making it a go-to for oily or combination skin types.

2. Estée Lauder

Double Wear Stay-in-Place MakeupFeatures: This iconic foundation offers full coverage and is known for its long-wearing formula, lasting up to 24 hours without fading or creasing. It has a semi-matte finish that is ideal for all skin types, but especially for those who need longevity in their makeup.Why It’s Popular: Estée Lauder Double Wear is beloved for its durability and staying power, making it perfect for special occasions, long workdays, or humid climates. It also offers a wide range of shades (around 56) and is oil-free, making it suitable for various skin types.

3. MAC CosmeticsPopular Product:

Popular Product: Studio Fix Fluid SPF 15Features: MAC’s Studio Fix Fluid is a long-wear, oil-controlling foundation with a matte finish that provides medium to full buildable coverage. It also contains SPF 15 for added sun protection.Why It’s Popular: This foundation is a staple in many professional makeup artists’ kits because it performs well under different lighting conditions and stays matte all day. It’s available in a wide range of shades (over 60) and provides great coverage for skin imperfections without looking cakey.

4. NARS

• Popular Product: Natural Radiant Longwear Foundation
• Features: The NARS Natural Radiant Foundation provides a natural, radiant finish with medium to full buildable coverage. It’s long-lasting, with claims of up to 16 hours of wear, and is enriched with skin-loving ingredients for a more comfortable wear.
• Why It’s Popular: NARS is praised for its glowing, skin-like finish, making it ideal for those who prefer a more natural, luminous look. It’s perfect for dry or normal skin types who want a foundation that offers coverage without being too matte or flat.

5. Maybelline

Comparison by Skin Type:

Coverage and Finish:

• Full Coverage: Estée Lauder Double Wear, Fenty Beauty, MAC Studio Fix Fluid.
• Medium to Buildable Coverage: NARS Natural Radiant, Maybelline Fit Me Matte + Poreless.
• Natural Finish: NARS and certain Maybelline Fit Me formulas.
• Matte Finish: Fenty Beauty Pro Filt’r, Estée Lauder Double Wear, MAC Studio Fix, Maybelline Fit Me Matte + Poreless.

These foundations cater to different skin types, preferences, and budgets, which is why they are widely popular.